Nebul Global
Nebul is a global architectural firm and urban-planning firm based in Pretoria, South Africa.
With the increasing population and extreme urbanisation which has been said to grow by 80 million people every year, Nebul is aiming to redefine it’s focus towards sustainable projects in line with the latest advancements in technology and environmental practices by “building the future today”.
01
Problem Statement
To stay ahead in the industry, Nebul seeks to redefine its focus by prioritizing sustainable projects aligned with cutting-edge technology and environmental practices, embodying its commitment to 'building the future today.' The problem lies in successfully navigating this shift in focus while ensuring operational efficiency and maintaining a competitive edge in the evolving architectural landscape."
Before
02
Solution
A visual identity that is clean, minimalist, and modern, using a colour palette that evokes stability, confidence, and sophistication. An identity that evoke feelings of progress, modernity, and sustainability, while also exuding a sense of reliability and trust.
Build Credibility
Improve Storytelling
Increase Donations
Enhance Usability
03
Imagery
The use of sleek and contemporary design elements in the logo and promotional materials reflects Nebul's dedication to staying at the forefront of the industry. Incorporating architectural symbols and urban landscapes in the imagery reinforces the firm's expertise in shaping the future of cityscapes.
Discovery
Constructed a consultation questionnaire with the founder and chairperson in addition to a stakeholder survey for the board members.
Rebrand
In the rebranding process, I aimed to retain some key elements while making a bolder statement to better reflect trust, hope, and vibrancy.
Before
After
Sitemap
04
Result
By incorporating a branding strategy centered around modernity, sustainability, and forward-thinking, Nebul successfully transformed its image into a recognized and respected force in the architectural and urban planning industry. The sleek and contemporary design elements, coupled with visuals of eco-friendly projects and cutting-edge technology, positioned Nebul as a leader in shaping the future of urban landscapes.
Before
Outdated layout, poor hierarchy, and minimal story.
after
Bold visual storytelling and streamlined donation flow.
